5 Reasons You Should Migrate To Matomo From Google Analytics

Here are 5 reasons why you should consider Matomo:

1.

Matomo is free and open-source software (FOSS). It means that the code can be reviewed by anyone, including security researchers, developers, etc. This in turn ensures that the software is secure.

2.

Matomo offers more features than Google Analytics, including advanced segmentation, real-time visitor activity, historical data analysis, and more.

3.

Matomo’s data is stored in a server that you control and not on Google servers (like GA). This gives you more control over your data and prevents Google from accessing it.

4.

Matomo offers more flexibility since it can be installed on any hosting platform (including WP) or directly on your server.

5.

Matomo has a user-friendly interface that allows anyone to easily set up and use it within minutes.

Conclusion

Very soon Google will stop the support for Google Analytics 3 ( July 2023 ): https://support.google.com/analytics. This means that if you want to get the most out of your data and maximize your advantages, you should start thinking about migrating to Matomo (Piwik).

If you are a Google Analytics user and looking to migrate to GA4 or any other tracking platform, Matomo is the right solution for you. It's easy to install and use without programming skills.

If you are looking for a way to enable a more in-depth analysis of your website and marketing data, it's worth giving Matomo a try! If you need any help with installing it on your server and setup the dashboard, our data driven agency can help and guide you through the process!