Why you should migrate to GA4 and what are the main benefits?
In October 2020, Google Analytics announced anew version of Google Analytics - Google Analytics 4 (GA4). We’ve created thissmall guide to show you in easy steps how you can migrate your trackingproperty from GA to GA4.
How you can benefit of starting using server-side tracking and increase your data accuracy?
As you know Ad blockers, ITP browsers, 3rd party cookie restrictions, regulations like GDPR made analytics harder and really limited the data collecting processes. Server-side tagging allows moving third-party tags off your site and into a cloud server. In this case, third-party pixels are loaded directly from the could server rather than your site.
How to improve marketing optimization with server-side tracking?
Cookies are a common and controversial tracking technology.Third-party cookies allow your website to collect a lot of personalized information. This includes the victim's IP address, search history, and browser data. The data is then traded with third parties or sold to digital advertising companies.
What is CRO and how it can help you?
Why do people need CRO?As you know, A/B testing is a process that pits two versions of a website against one another to see which version converts better.CRO is the process of testing a website to make sure it fits customers' needs and also increases the conversion rate.
How Data Analytics Benefit Business Marketing Strategies?
With the proliferation of data sources, from social media to sensors to financial data, organisations have more data than ever before. But simply having data is not enough! It needs to be analysed in order to be turned into insights that can guide decision-making. This is where data analytics comes in.
7 Key Benefits Of Data Driven Marketing you might not know
Data-driven marketing is a term that you might be hearing a lot lately. And there's a good reason for that. In today's data-driven world, businesses are using data to drive their marketing decisions more than ever.But what exactly is data-driven marketing? And what are the benefits of using data to drive your marketing decisions?In this article, we'll discuss data-driven marketing and the 7 benefits of using data to drive your marketing decisions.
5 Best Benefits Of Hiring A Data-Driven Digital Marketing Agency
Beginning a business requires significant effort and commitment, like running a long-distance race. It's essential to strive to progress and reach the next level continually. That is why employing a reliable data-driven digital marketing company can be a game-changer for your business.
What Is eCommerce Analytics and How It Can Help You
Data is the new oil because it can transform businesses and industries. It can help you grow your sales and can help you understand your customers better. It can help you segment them, target them more effectively, and personalize your messages.
Effective Ways Data Analytics Can Boost Your Business
Businesses of all sizes and industries recognize the importance of data analytics in driving growth and success in today's data-driven environment. Companies may obtain valuable insights, make informed decisions, and enhance operations by analyzing massive amounts of data.
5 Reasons You Should Migrate to Matomo from Google Analytics
Wondering why Matomo is the choice of a top analytics platform? We've analyzed both solutions to help you make up your mind.
An Interesting View into GA4 and Its Main Features - Part 1
If you haven't already switched to GA4, you'll want to keep reading. Let's take a closer look at GA4 and why we should begin the migration immediately.
5 Essentials of Strategizing a New Website Launch
Creating a website can be intimidating, especially when you factor in all the other elements, such as social media, search engine optimization, and pay-per-click advertising. It doesn't just end with the website itself. It's about utilizing the website as an overall online plan to reach and retain followers.
Understanding the Different Phases of Web Development
Web development is a complex process that involves many different phases. Understanding these phases is essential for any web developer, as it can help them plan and execute their development process more efficiently. In this blog post, we'll discuss the five phases of web development and how they work together to create a successful website.
A Quick Guide on How to Optimize Your Data-Driven Web Design
Data-driven web design is an innovative approach to website development that focuses on gathering objective data from analytics, testing, and surveys to inform decisions about the design and development of websites. This method is gaining popularity among website owners and developers as it allows them to optimize their websites for maximum user experience and engagement.
5 Reasons to switch to Google Analytics 4
Are you looking for the most advanced analytics tool to help you better understand your customer's journey? If so, you're in luck! Google Analytics 4 (GA4) is Google's newest analytics offering, and it is packed with features to help you gain valuable insights into how customers interact with your business.
4 Updates to Google Analytics 4 That Businesses Should Know
These changes mean marketers must use the newer and more advanced Google Analytics 4 platform instead of the older Universal Analytics platform. It is recommended that marketers switch to GA4 as soon as possible to take advantage of its more advanced features and capabilities.