What is CRO and how it can help you?

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Stanislav F.
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5 minutes
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May 28, 2022
Why do people need CRO?
As you know, A/B testing is a process that pits two versions of a website against one another to see which version converts better.
CRO is the process of testing a website to make sure it fits customers' needs and also increases the conversion rate. It could involve testing an entire checkout process, button colors, or other important elements on the site (even if you never thought they were so important).
5 ways your website can improve with conversion rate optimization
One of the main benefits of CRO is that it generates money and leads. But, the key benefits are not just about them.

You can get the following benefits from CRO:

One of the benefits of making data-driven decisions is that you will not be influenced by opinions and personal preferences.
Before website/content optimization, people often change their websites based on gut feelings. For example, they may have changed an element or a page because they thought it would do better if...With Conversion Rate Optimization you can test gut feelings and figure out what works best for your brand, instead of being stuck with a decision you may or not like in the long term. You can change quickly between tests without changing anything permanent so that if something doesn't work after a few weeks, you can easily switch to the next idea.
Analyzing data and the results of A/B tests can provide better insight into what may work or not, and bring you smarter decisions in the future. CRO allows you to make decisions based on numbers rather than intuition, which can ensure that all your content is relevant to your target audience.

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The data collected from CRO testing also provides you with tangible results, making easier the decision of what should be changed on your website.
For example, if you change the color of a button because CRO testing has proved that 5% more visitors click it, your conversion rates should certainly go up by 5%.The benefits of making more money
CRO offers a lot of benefits, and most talk about how CRO will make you more money. However, you don't need to expect that CRO will make you thousands of dollars in weeks or months - instead, expect to get incremental improvements over time.
CRO can help identify small changes that will result in increased revenue. For example, if you change the placement of a form on a page, this may lead to an extra two leads per month.
If a CRO test is conducted, there may not be an immediate opportunity to earn large amounts of revenue. But CRO can help you find long-term strategies that improve your website and conversion rates.
Competition: benefits and risks.
Conversion optimization can also cause improvements in your rankings. If you identify elements that lead to more time on your page, you could have a better chance of outranking your competition. This can cause reductions in bounce rates, which Google considers a factor in its ranking.
Testing different parts of your website may result in higher conversion rates for those areas, and an increase in the search engine ranking for your site.
CRO Increases conversion rates by giving you the freedom to test anything
It's now possible to perform A/B testing without making any changes to a site. Rollbar lets you fully test the efficacy of certain actions and edit them in line with none of the problems that come from permanent implementation.
Learn more about the benefits of taking business risks
Online marketing is more about taking risks than it has been in the past. Testing can now be done without any lasting impact on your visitors or revenue, which means you can experiment as much as you want without worrying.
You might find interesting information or end up making your visitors happier with a few small changes to your website.
Learn how analytics can help you improve the visitor experience in your blog
When you start implementing CRO on your website, you'll learn a lot about your customers and what they like, which can be more than before. Every customer is unique, so you need to test and do experiments to find out which customers would like what.
Conversions can be optimized to make people who visit your site more likely to contact you. It can also help to optimize the color and placement of forms on your website.
With this information, you can create a website that will be tailored to your customer based on what they want and what will increase your conversion rates the most.

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Are you still confused about your data performance? Want to explore your audience, CRO, and tracking finally? Reach out to Stats and let us take care of it for you.

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